Caddit | UX/UI Design Project
Need a Caddy? Got it. Caddit.
Caddit offers golf services like a detailed hole-by-hole map, an online scorecard, and an order-a-caddy service. Individuals are able to order caddies that are custom-fit to their skill level, customizable in age range, skill level, gender, and years of golf played.
The Process
Empathize
In order to identify problems that golf players experience and to gain a deeper understanding of potential users of Caddit, I conducted in-depth interviews and a competitive analysis.
Interviews with seven individuals of different ages, genders, and golf skill levels were conducted. Based on my interviews, I found that most users experienced problems with carrying clubs, reading the green, and lacking information about the course.
Competitive Analysis
I also conducted a competitive analysis of services similar to those provided by Caddit including hiring caddies from country clubs, renting automatic push carts, and playing screen golf. Green checks signify that the service exhibited the listed feature to a high degree, while red checks signify that it exhibited to a low degree. No checks signify that the service does not exhibit the feature at all.
Define
After validating the problems experienced by golf players and defining the problem statement, I sought to develop an understanding of who I am designing for and what potential users need. I created three user personas that represented the target users of my application.
Andrew
Male, 25 years old, 5 years of experience
Individual would use the app solely for the map service, professional hole-by-hole advice service, instead of the caddy service due to cost.
Carter
Male, 60 years old, 20+ years of experience
Individual would use the app for all services, especially the caddy service due to physical labor and social aspect of golf.
Diana
Female, 35 years old, 5 years of experience
Individual that is starting to play golf, would like assistance in nearly every aspect, especially for physical labor and golf skill.
To overcome the problems that my three personas experienced, I utilized sketches to explore ideas and potential solutions. I considered how Andrew, Carter, and Diana would use the service and created individual user flow diagrams for each persona. In mapping how they would utilize the service to meet their individual needs, I realized that the priorities of each individual could be serviced through one application. Carter’s user flow diagram possessed all the priorities that the other two users had and thus served as the composite for the final user flow diagram.
Ideate
After creating the user flow for each persona, I realized that the priorities of each individual could be combined into one app without any points of discrepancy. Especially Carter possessing all the priorities that the other two users have. This allowed us to create the final Caddit wireframe which follows:
Prototype
Design Decisions
From my research, personas, and user flow diagrams, I had the foundation for Caddit to begin drafting an interface with sketches. I began the process using Procreate on the iPad to create my wireframes. I then translated my wireframes into a high-fidelity prototype for usability testing. I brought the design to life with the Caddit brand palette and icons.
Sketch
Drew a couple of placeholders to get an idea of how I wanted the home screen to look when first entering the Caddit app.
Mid-Fidelity
Made features more solid and gave more detail to each available service. Still a very rough design of the home screen.
Final
With the addition of brand colors, font choice, and solidified brand image, the final design is at its final stage, available for testing.